Google, LinkedIn, and ZoomInfo are just a few of the tools that one can use to learn as much as possible about a company before speaking with a representative of the company about a potential opportunity. Note that I did not say that this research should only be done before the face-to-face interview, it should be done before the phone screen. Ask your recruiter for any industry links, specific competitor sites, or any other insight that they can provide that will make you stand out from the pack. Many organizations provide exhibitor lists (for annual meetings) and even segment those exhibitors by product segment. Also, read this blog posted by Alex Rudloff, it has some additional insight and tremendous tips. Good luck!!
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Hi! I’m Peggy McKee and you know me as “the Sales Recruiter” on this blog. I was raised on a thousand acre ranch in central Oklahoma. I have a B.S. Chemistry and an M.B.A., Concentration: Marketing from the University of Oklahoma (Go Sooners!). I have worked all over the United States and...