In the grocery store of life, you have to figure out why someone would pick you up off the shelf,” says Andrea Nierenberg, president of the Nierenberg Group, a business communication-consulting firm in New York. “Are you new and improved? Are you repackaged? What are you doing to get that competitive edge? What you want to do is position yourself as you would a product.”
I LOVE this. If each of us spent as much time thinking about our career as much as the major food manufacturers think about product placement on a shelf, what could be the consequences? (Do you even realize how much thought and energy goes into exactly where that box of cereal should be in your line of vision? It’s mind-boggling.)
Personal branding works the same way. What’s the first impression people have of you? Why should a hiring manager choose you over the other brand? How can you market yourself in your industry so that others know who you are? Personal Branding Basics is a great place to start thinking about how to make this work for you.
In all areas of medical sales, laboratory sales, biotech sales, clinical diagnostics sales, medical software sales, medical equipment sales, medical device sales, hospital equipment sales, imaging sales, pathology sales, DNA products sales, and pharmaceutical sales, you need to think about where you are (and where you want to be) in the market.
To package all this up for maximum impact on a hiring manager, see How to Get Into Medical Sales – Volume I: The Documents. Get over an hour of audio coaching plus templates and samples for resumes, cover letters, technology sheets, brag books, 30/60/90-day sales plans, thank you notes, and advice on references.
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