You finally realize that you need a good opt-in list. After reading countless articles and seeking expert advice and having read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you know everything there is to know about opt-in lists and have followed the advice to a tee and you still weren’t able to make a profit.

In fact, you may be losing money. Stop hiring copywriters and spending money on list building software. If people don’t trust you, they won’t buy from you. You’ll realize this after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight in. You chose a topic you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.

Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.

1) Get your customers to trust you and your products first. Just diving into launching an opt-in list will not create overnight success – people first have to trust you. Articles are a great way to build credibility and trust. Publish a number of them on the internet and then launch your list. Write about the topic you know and have started and used for your site. Try to join forums first to gain knowledge about your customers about their wants and needs and target those wants and needs. If you topic is web design for example, join a forum about web design and see what people are talking about.  Also look at what problems they have – their problems = your success.

Join forums from other sites as well. Provide expert advice and recommendations. When you feel that people trust you, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Test your product on your friends. They will give you their honest opinion. Put up a link to your site so that they may be able to see what your business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you on the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many obstacles and these people would be able to advise you.

Building a profitable opt-in list doesn’t just happen overnight. There is a lot of preparation involved. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

Rian Schoeman

SilverFox Web Design

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