A brag book is a folder/ binder that you can use during your interview process to clarify your skill sets and set you apart from the competition so that you can get a job offer in sales.

It can include letters of recommendation, “attaboy” notes (or any notes commenting on what a good job you’ve done), staff ranking, annual reviews (if you include some, include them all), rewards letters, your resume, types of equipment you’ve used or marketed, certifications or other educational courses you’ve completed, any financial or PowerPoint presentations you’ve put together, copies of articles you’ve written, brochures you’ve helped develop, and a college transcript (though ONLY if you’re just getting out).  Change and add to your book as you go through your career.

It is critical that you take the time to show your brag book to the hiring manager in your interview. 

The brag book demonstrates initiative, professionalism, organization, your understanding of sales and marketing, and sets you apart from your competition–it’s the difference between “good” and “great.” 

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